Kit Includes:1) Canon EF-S 55-250mm f/4.0-5.6 IS Telephoto Lens
2) Hoya G Series 58mm UV Filter
3) Precision Design ET-60 Lens Hood
4) LensPen Lens Cleaning System
5) Precision Design Deluxe 6-Piece Lens & Digital SLR Camera Cleaning Kit
The Canon EF-S 55-250mm IS telephoto Zoom Lens is designed with Canon's Optical Image Stabilizer technology while retaining compactness and lightness. This high zoom ratio lens is equivalent to a focal length of 88-400mm in the 35mm format (when used on Canon EOS cameras compatible with EF-S lenses), and the image stabilizer effect equivalent to a shutter speed about 4 stops faster than the same size lens without Image Stabilizer. If the slowest shutter speed you could formerly hold a 250mm lens steadily was 1/250th of a second, Canon's 4-stop stabilization correction, you could hand-hold at shutter speeds as slow as 1/15th of a second. It also uses a UD-glass lens element to correct chromatic aberration for excellent image quality throughout the zoom range.
The Hoya Ultraviolet UV Filter absorbs ultraviolet rays that often make outdoor photographs hazy and indistinct. It should be constantly fitted to a lens to provide improved clarity and color balance, as well as to provide additional protection.
The Precision Design ET-60 Lens Hood is primarily designed to prevent unwanted stray light from entering the lens by extending and shading the end of the lens. In addition, since the end of the lens is extended, you also get the added benefit of extra impact protection.
The LensPen's unique design makes cleaning your lens fast, simple and effective. On one end, a retractable soft brush sweeps dust and loose particles away from the glass. On the other end, a special dry cleaning compound is used to gently remove fingerprints and spots.
This 6-piece cleaning kit contains a hurricane air blower, Lens Cleaning Tissue, Lens Cloth, Lens Cleaning Liquid, Brush and Cotton Swabs.
Customer Review: Exactly what I wanted!
The lens is strong enough to get exceptional clarity and detail at a significant distance, but doesn't overwhelm the close up shots. It is exactly what I was looking for. The company over-delivered by shipping the product immediately and exceeded my expectations on quality and delivery.
With the popularity of review sites online, sooner or later you should know how to deal with online reviewers or review sites. The first step is to become familiar with the review sites that cover or include your type of business, practice or organization.
Online there are review sites that cover almost every type of business and organization. If you are part of a non-profit, you're not out of the woods and may be under even closer scrutiny given the sites that evaluate charities such as Charity Navigator. As for business listings on, for example, Google Maps, Google pulls together online reviews and includes them with your listing. So, as with print and broadcast media, it's important to pay attention to what's being said about you and manage your reputation online.
If you get a positive review, that's great- be sure to make a note or bookmark who is writing positive as well as negative reviews and what they are saying specifically. The next time you get a negative review or criticism, you can ask one of the positive reviewers (or one of your best customers or supporters) to respond and to mention what they find as positives about you, your business or organization. This is both ethical because you are not putting words in their mouth as well as good business sense.
Studies have shown that a negative experience can result in many more customers or clients lost than a positive one gains. Responding, and responding swiftly are important. If you have to respond yourself, be sure to mention clearly your relationship to the business, practice or organization. This is important to avoid any accusation of misleading visitors of the review site. Also, many popular review sites, such as Yelp, require this kind of disclosure as part of their user policy.
If you have a website, be sure to include on there positive publicity by the press and, if you have them, testimonials by customers, clients or other stakeholders. Also include an email address or, better yet, a feedback form by which your website's visitors can submit comments and feedback. This is one way to keep communication between you and the public open and avoid surprises or harsh feedback on a review site.
Be sure the email address or feedback form is easily accessible, or clearly linked from the front page of your site, and respond promptly to comments and feedback. In any event, keep tabs on what's being said about you online. To do this, you can use a RSS reader/aggregator to track mentions on some sites and run a Google or Yahoo search periodically for mentions of your name, business or organization.
As you develop loyal customers, ask each of them to post a review on one of the review sites. By doing this, those customers help set the tone and bring you new customers, clients or supporters. A growing trend is that Internet users are relying on reviews before initiating contact. With these tips, you can stay in step with what is being said about you online and manage your reputation.
For more information on this and other PR or publicity topics, see http://prandpublicity.com
Copyright 2007-2008. Email Ivan
An experienced and innovative PR and public affairs professional, Ivan Howard Chan helped develop the Web's most thorough public relations resource, Prandpublicity.com. Ivan also blogs on public relations and public affairs, and produces a companion podcast. His experience includes working with print, broadcast, out-of-home media, as well as news agencies, newswires, and online media. He has worked on projects for nonprofit organizations, associations, as well as for-profit corporations.
He has also worked on projects involving advocacy, coalition-building and grassroots support in Washington, DC as well as the state and local levels. His unique experience includes integrating PR in marketing strategies and plans, as well as social marketing and branding.
His professional development activities have included workshops at New York University and the Public Relations Society of America (PRSA).
Contact Ivan via the website http://prandpublicity.com
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